the history of milkbone
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When people ask how milkbone came to be, I like to tell a little story.  It goes like this:

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now it came to pass that in those days Satan came unto the peoples of the 
internet and said, 'behold - i give you AOL.'  and the soccer moms and the 
other unfaithful ones took up the gift and said, "yea, this is good and we 
shall use it and spread it over the earth."  and they didst take AOL in the 
form of innocent-looking cd's sent through the mail and they didst use it and 
pay exorbitant rates for it and they didst tell their friends until all the 
world was caught up in the unholy trap.

and then it happened that the origins of AOL were discovered and some of the 
people did say: 'alas! for we have been deceived' and they cast off the poision 
of AOL and created then a Holy Hand Messenger and, counting from one to three, 
didst say unto the world, 'hark! for freedom lies in aimLess' and they didst 
pull the pin and didst count from one to three, not including four and not 
counting zero.  and aimLess then was released and all was well.
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Except for the part about Satan creating AOL, this story is purely fictional.  It was originally our slogan until we realized it was WAY too long.  (aimLess and Holy Hand Messenger were former names for milkbone)

The real history is a little different, but I have no interest in typing it now.